Main area of focus in Caring for the Destination:  

Ecotourism and the sustainable development of tour activities which bring benefits to Laos.

Detailed description of the Caring for the Destination Initiative: 

Tourism is among the fastest growing industries in Laos. With an ever-improving infrastructure, the country receives more and more visitors every year.  However, in times of increasingly uncontrolled development and economic pressures, we are driven by an ideal: to develop sustainable tourism that serves the people of Laos and helps to preserve the remaining natural environment.

Our management and training team is made up of a handful of ecologically minded and creative people from Laos, Australia, England, France, Germany and USA. Supported by a young and dynamic team of Lao guides and instructors, we are eager to take on new challenges in ecotourism and improve our expertise in outdoor adventure sports.